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Data storytelling is without doubt one of the greatest methods to create distinctive, unique, and credible content material advertising and marketing, however you want some strong knowledge sources to start out.

Good entrepreneurs are well-suited to extract and talk nice knowledge tales as a result of they know who they’re speaking to, what pursuits them, what their ache factors are, and tips on how to communicate to them. (That’s the place knowledge scientists usually wrestle.) So there’s no cause to not dive into knowledge—until you don’t know the place to look. right here is loads of knowledge throughout, each in your organization and on the web.


There may be loads of knowledge throughout, each in your organization and on the web. Listed below are 9 nice knowledge sources that will help you uncover your subsequent nice knowledge story.


Surveys are one in every of our favourite knowledge sources as a result of they allow you to faucet proper into the ideas and emotions of particular teams. They are often quick or prolonged, surveys can at all times present nice fodder for tales whether or not they come from your personal firm or an trade survey.

Instance: We helped Newscred visualize the outcomes of a content material advertising and marketing survey in an animated infographic.  


This info has lengthy been used to assist firms create a greater expertise for his or her prospects, however it will probably present precious insights into your prospects’ desires, wants, or information gaps—and enable you determine how your content material can deal with these points.

An added bonus: This info helps you construct stronger audience personas (psychographic maps of various viewers segments), which you need to use to vet any and all content material advertising and marketing concepts going ahead.

Instance: To rejoice Quantity26’s first yr in enterprise, we created an infographic to point out their success, utilizing insights from buyer knowledge.


Information storytelling presents an opportunity to make clear many alternative facets of your organization. Even higher, all of that knowledge is correct in your fingers. Consider ways in which info could be used to teach individuals about what you do or who you might be.

Instance: We partnered up with The World Bank to create an interactive knowledge visualization that enables customers to discover the other ways the corporate is funding new instructional initiatives worldwide. 


You’ve got entry to a ton of information, from what number of guests your web site has to how your efforts are performing. There are many nice tales on this knowledge. When what individuals reply most to, you’ll be able to decide what tales they’d be most interested by. Typically even your personal advertising and marketing efforts can change into the story.

Instance: We revealed an article that advised the story of how we revamped our marketing strategy and increased our leads 78% in solely 6 months. We shared the information and provided ideas to assist others enhance their very own technique, too.


Experiences, white papers, and case studies all include precious info that may simply be become knowledge storytelling. Even higher, the information contained in these experiences will be revealed on social as microcontent, serving to to additional promote the unique piece of content material.

Instance: We helped HighFive flip insights from their “Office Tradition and Communication” report into an enticing infographic. 


Not each firm has the sources to fee massive research, however that doesn’t imply you’ll be able to’t discover an unique angle in different individuals’s knowledge. (In actual fact, research from bigger entities could get you entry to knowledge you wouldn’t in any other case have.) Search for methods to drag attention-grabbing insights out of those research and switch them into helpful content material.

Instance: We turned knowledge from the World Entrepreneurship Monitor Report into an attention-grabbing infographic concerning the ages that entrepreneurs are almost definitely to pursue their enterprise. For Clarity, an organization that connects startup entrepreneurs with enterprise specialists, it was an ideal topic. 


Past the usual authorized necessities and monetary disclosures, annual experiences embody a wealth of attention-grabbing knowledge. Artistic knowledge storytelling can actually deliver this data to life as infographics, interactive infographics, movement graphics, and extra.

Instance: We turned the Krochet Kids intl. 2013 annual report into an interactive expertise to let guests discover the information and the corporate’s mission.

For extra annual report inspiration, try 40 examples of incredible annual report design.


Your coworkers and company culture may make for attention-grabbing or entertaining knowledge storytelling. That is particularly nice fodder for social media, the place you’ll be able to actually exhibit your model persona.

Instance: As knowledge geeks and lovers of our Beer Friday custom, we tracked a day’s price of firm liquid consumption and turned it right into a enjoyable little infographic.


The Net is stuffed with attention-grabbing knowledge units from dependable sources, equivalent to authorities companies, instructional establishments, and non-profits. You’ll be able to mine these to uncover knowledge tales or use them to complement tales you have already got. To start out, try our roundup of 104 free data sources.

Instance: For Earth Week, NBC Universal used knowledge from the Pure Sources Protection Council to create a video encouraging People to cut back meals waste.


It doesn’t matter what knowledge story you’re telling, the hot button is to verify your story is credible, attention-grabbing, and delivered successfully. That will help you do this:

Need assistance creating highly effective branded content material? Let Column Five hook you up.

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