Design, kind, coloration, texture, and playthings. If any of these phrases grabbed your consideration you’re going to need to see this new guide from Neenah, Contemporary Takes on Basic Kind on CLASSIC® Papers (#typelove) designed by Willoughby Design.
“We needed to pay homage to typography’s significance in historical past and design by honoring iconic kind designers. We requested the Willoughby staff to establish inventive typefaces that will have interaction designers,” stated Kathy Kemps, Senior Model Supervisor, Neenah.
Willoughby’s vision was to discover the world of analog kind alongside right now’s world of digital kind. Six typefaces designed by a few of right now’s most iconic names within the discipline, together with Spiekermann, Hische, Carter, and a few inventive newcomers, had been chosen for the venture. Every typeface is the star of its personal story, informed by way of design, quite a lot of printing strategies and the textures and colours of signature Neenah CLASSIC brands: CLASSIC CREST®, CLASSIC® Linen, CLASSIC® Laid, and CLASSIC COLUMNS® Papers.
Every typeface used has an historic attraction to help Neenah’s mission of honoring traditional typography. As an example, Massive Caslon designed by Matthew Carter is a revival of the 18th and 19th century typefaces designed by William Caslon. Caslon’s typefaces freed the English from dependence on Dutch fonts and shortly turned the usual kind within the enlargement of the British Empire — additionally changing into a long-time customary for American printing. Willoughby used Massive Caslon to create a giant, daring web page unfold that homes a pull out sheet of present wrap, showcasing the outsized kind.
Then there are the stunning Buttermilk and Brioche, designed by Jessica Hische, and harking back to occasions passed by. Buttermilk is a historic font within the making, in that it’s the primary kind designed by Hische. Willoughby used the swashy, female fonts to design for the senses, creating the thought of a nice and fragrant morning cease at a favourite bakery — use the slip-out cup sleeve in your personal morning joe.
A venture about traditional kind wouldn’t be full with out some wooden kind. Artz, by Eric Spiekermann was not solely used to design a variety however was included into the design. The left web page options the outsized wooden blocks used to create the fitting web page. (The format of the spectacular blocks was almost four toes tall.)
Representing modern kind are newcomers Luke Lisi and Nicole and Petra Kapitza. Lisi’s intelligent Homestead is made up of three single-layer fonts, that may be organized and overlapped in numerous methods to create customized plaid designs.
And Roto, by Nicole and Petra Kapitza is a dingbat font stuffed with swirls and rosettes that may be overlaid for brand new results.
Every of the spreads features a visible story designed for the kind, and an interactive piece for readers to discover. The unfold with the typewriter contains 5 letters for amusement, together with a quiz to check your typewriter experience, and trivia information in regards to the mysterious “X” that had a starring position within the X-Recordsdata.
“Nothing makes a designer happier than kind on paper,” stated Ann Willoughby, Founder and Chief Artistic Officer, Willoughby Design, “And with the applied sciences we’ve got right now, digital and analog worlds are united in an infinite chance of expression. It’s by no means been a greater time to be a designer.”