Airbnb and Hearst are partnering on a brand new print-only journal — Airbnbmag — which begins distribution in late Could 2017. Half guidebook/half journey journal, it’s geared toward adventurous vacationers quite than the luxurious focus that dominates the section. The Could difficulty, with a canopy story on Havana and others on Airbnb customer hotspots like Austin and Savannah, kicks off with a circulation of 350,000. It contains 45 pages of promoting from locations, airways, bank cards, expertise and wonder. Editorial content material shall be decided by billions of knowledge factors collected from consumer searches on the Airbnb web site which, in principle, will inform editors what the viewers is all for.
Two points are deliberate in 2017 and, if readers and advertisers reply positively, it’ll go to a quarterly in 2018. Airbnb and Hearst Magazines are co-owners of the brand new three way partnership, sharing equally within the prices. Joanna Coles, chief content material officer at Hearst Magazines, stated that staffers at each corporations have been concerned in creating the publication.
There was a smooth launch of the idea final fall, when Airbnb printed a difficulty about Los Angeles. At the moment Coles addressing an viewers of Airbnb hosts, stated: “So what’s my ambition for this journal? The Airbnb Journal. Properly, it’s to be on each espresso desk, to be on each nightstand, it’s to accompany you on each flight you’re taking. And it’s to attach you, to encourage you, to rework you…. Why ? Properly, an excellent journal is a journey in itself, it’s a voyage of discovery. You flip the web page, and you discover one thing magical you weren’t anticipating and it transforms you.”