Summer season is over … cue the vacation music. It’s by no means too early to begin planning for the vacations or, for those who’re of Amazon’s mindset, it’s by no means too late. Amazon has modified the sport on the subject of last-minute gifting, and now they’re utilizing that experience to raise the world of reward playing cards.

Amazon carried out analysis to determine right now’s reward card buyer, then got down to create a brand new expertise for the market. Amazon Senior Enterprise Supervisor Vince Locsin stated, “Over time, the standard reward card buyer has grown from a final minute purchaser to the ‘I don’t know what to get them however I need the reward to be good and considerate’ shopper.”

Amazon Gift Card clients could also be busy individuals who want final minute vacation get together presents, companies of all sizes who give reward playing cards to shoppers and distributors or staff, or money clients choosing up reward playing cards in native shops as a way to store on-line with out utilizing a credit score or debit card. “Amazon Reward Card clients are anybody and everybody, and it’s our job to create the most effective expertise for every one in all them,” stated Locsin.

By itself, the Amazon Reward Card is an interesting reward as a result of it’s redeemable towards the tens of millions of things obtainable at Locsin and his group, nevertheless, took the thought of reward playing cards to the following stage, specializing in the purchasers’ reward giving wants, providing revolutionary reward card codecs, and packaging new reward card experiences that make each bodily and digital reward giving an prompt, seamless and considerate course of.


Within the reward giving expertise there are two major clients: the reward giver and the recipient. Addressing the wants of each is central to the Amazon Reward Playing cards expertise. Locsin stated, “We wish reward givers to really feel they’re giving a private, considerate reward that’s greater than only a paper card. That’s why our bodily reward playing cards are available in a free accent comparable to a present tag, reward field or greeting card. Amazon is all about mixing the bodily with the digital. How will we develop one thing that’s packaged and able to reward with out extra effort, problem or stress for the client, but has the suitable sentiment for the event.


In step with this method, final vacation season Amazon launched its Anytime Reward Playing cards, zero-balance Amazon Reward Playing cards that may be instantly activated with an quantity between $10 and $2000 utilizing the Amazon app. These on-demand reward playing cards come affixed inside a pack of three premium greeting playing cards which retail for $2.99 and can be found in a wide range of designs for a lot of events. Prospects can discover the product at or any of the Amazon Books shops nationwide. “This product is the primary of its variety, and has been an enormous hit with clients, particularly those that discover them at our Amazon Books shops. And it makes quite a bit sense. Greeting playing cards and Amazon Reward Playing cards naturally come collectively to create an ideal last-minute reward,” stated Locsin.


Locsin and his group collaborated with NEENAH Packaging on the Anytime Reward Card product to create a frustration-free packaging expertise for patrons, and leveraged their paper experience to design and develop a best-in-class premium greeting card assortment.

Locsin and his group have continued to work with NEENAH Packaging on a wide range of revolutionary reward card codecs, together with the reward tag launched final yr. The reward tag was initially meant to work as an ‘add-on’ reward — one thing small and easy that reward givers might simply and elegantly bundle with one other reward comparable to a bottle of wine.

These Amazon Reward Card reward tags have been produced with CLASSIC LINEN, Patriot Blue and Pink Pepper from NEENAH Packaging.

“By efficiently launching the reward tag product, we validated the idea behind the ‘add-on’ reward. We additionally realized that many purchasers have been buying the reward tag in excessive reward card quantities as effectively, and certain giving the reward tag by itself, lending higher understanding into who our Amazon Reward Playing cards clients are and their reward giving wants. The entire product growth course of for each Anytime Reward Playing cards and the reward tag, from conception to launch, enabled us to check new concepts whereas additionally surfacing significant buyer insights that proceed to form how we develop future merchandise. NEENAH was instrumental on this course of, and with their assist we crafted revolutionary reward card choices which our clients love,” Locsin stated.

Be taught extra about Amazon Gift Cards.

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