In partnership with iStock by Getty Photos

“We all know that images can ignite, encourage and alter the world.” — Andrew Saunders, Senior Vice President, Artistic Content material at Getty Photos

With every of our artwork administrators profitable business awards this yr, it is the right time to spotlight how they work with photographers to craft beautiful imagery.

“Nice content material is on the coronary heart of our enterprise” mentioned Andrew Saunders, Getty Photos Senior Vice President, Artistic Content material. “Our Artwork Administrators work with our photographers to convey authentic concepts to life, by means of innovation, development evaluation, bespoke shoot planning and on-set artwork course. That’s all obvious in our multi-award profitable images.

“We all know that images can ignite, encourage and alter the world — and our staff of Artwork Administrators is prime to how we develop that imagery. Their ardour and experience allow us to completely characterize the most effective imagery within the market.”

Meet our award-winning staff:

Gemma Fletcher

Identify:1. Gemma Fletcher, Senior Artwork Director
Award acquired: American Images 31 annual award ebook
Photographer: Mads Perch, 509202317
Sequence title: ‘Transferring Time’

“Publicity in the proper locations is vital to a younger photographer beginning out. London-based Danish native Mads Perch entering into the American Images annual is a good development alternative for him to indicate his work within the US market. This mission was a superb collaboration and has gone on to win a number of awards this yr placing Mads on the map.

There’s at all times a number of debate concerning the worth of awards, however in a tradition the place imagery is in abundance, it’s helpful to have organizations draw consideration to the tasks and photographers who’re creating fascinating work.”

2. Lauren Catten

Identify: Lauren Catten, Artwork Director
Award acquired: PDN 2015
Photographer: Henrik Sorensen, 498071419
“We put in simply as a lot effort as promoting groups for these conceptual shoots so it’s great to see that recognized and rewarded. Henrik at all times works with excessive ideas and I wished to supply an concept that might allow to him to play with completely different strategies to maintain the shoot enjoyable, but in addition translate a robust conceptual presence to make sense to prospects within the inventory world.”

three. Masa Kobayashi

Identify: Masa Kobayashi, Senior Artwork Director
Award acquired: PX3, Fine Art Collage – Silver
Photographer: Hiroshi Watanabe, 528912755

“Initially, I used to be discussing with Watanabe appropriating Joan Miro’s work by taking multi-colored aerial pictures of individuals on the seashore; nevertheless, Watanabe most well-liked the work of Piet Mondrian and was eager on producing a less complicated execution. The consequence didn’t find yourself wanting like appropriation by any means, and the ultimate outcomes had been a lot stronger than I’d imagined.”

four. Man Merrill

Identify: Man Merrill, Senior Artwork Director
Award acquired: PDN
Photographer: Nick Dolding
Picture title: ‘Reduce up 19’, 507179511

“Artistic photographers typically work in isolation; awards assist to create a dialog and get folks correctly wanting on the implausible work on the market.”

5. Amy Lehfeldt

Identify: Amy Lehfeldt, Senior Artwork Director
Award acquired: PDN 2015, Inventory Sequence
Photographer: Thomas Barwick, 511153417,511153387,511153425,511153443, 511153437,511153419

“This picture is from the collection shot on an natural farm the place younger adults come to do an apprenticeship and study the previous farming practices. What I really like about these photos is that it’s raining however the ‘harvest’ goes on rain or shine. It was truly raining fairly onerous for the Pacific Northwest, so we had been outfitted in rain gear, and the photographer had an underwater housing to guard his digicam.”

6. William Bon

Identify: William Bon, Senior Artwork Director
Award acquired: Graphis Award Images 2015, Silver
Photographer: Nisian Hughes, 494402527, 494402501, 494402509
Sequence title: ‘Drawn Out’

“Nisian Hughes and I had the thought of individuals illustrating what they really need to be. I got here up with the illustration ideas and concepts we’d cowl, whereas Nisian pulled collectively the manufacturing and crafted the lighting. We discovered Hana El-Assad to work with, and he or she was capable of take my storyboards and convey them to life on the expertise. It was actually a staff effort on this one.”

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