Working with Darien Rowayton Financial institution in a bid to reshape the net mortgage trade, Brand Union has created Laurel Road, a banking model that celebrates monetary duty with a platform, designs and messaging to replicate optimism for college kids and younger professionals on the lookout for freedom from debt. It’s a constructive sentiment in contradistinction to most present discussions round faculty loans and pupil debt.
“The identify itself – Laurel Highway – speaks to the trail that individuals tread on their option to success, and was an actual supply of inspiration for the way we introduced the model to life,” Model Union Affiliate Director, Technique Jessica Lehmann explains. “We constructed a wealthy story round that concept, so it was necessary that the design emphasised the journey too, utilizing imagery and visible cues to connote roads and paths, whereas incorporating the thought of freedom that one feels when financially unburdened.”
With Laurel Highway’s message of “Rewarding Dedication,” Model Union weaves a story that focuses on interesting to people who’ve confirmed themselves to be aspirational, achieved and devoted, and deserve recognition for that with monetary merchandise that save them cash, are simple to make use of and combine into their lives. “It’s a constructive, future-facing story of how Laurel Highway will reward its prospects by serving to them to go away their debt behind, making the tough highway to success only a bit simpler,” provides Model Union Senior Consumer Director, Sheila Sheedy.
At Model Union, credit go to Govt Artistic Director Sam Becker; Design Director Karen Yau, Designer Jacob Lindell; and Affiliate Director, Technique Jessica Lehmann