Ever surprise if Fb posts revealed on the weekend get extra likes than these posted on weekdays? Are individuals extra more likely to share Fb posts that function a photograph extra or ones which are easy standing updates?

Utilizing knowledge from a research paper published in the Journal of Business Research, I attempt to discover what days and sorts of posts get essentially the most likes, feedback, and shares of a Fb publish. The information set used consists of 500 Fb posts in 2014 from a worldwide cosmetics firm with a famend model.

Weekdays Get Extra Fb Interactions Than Weekends

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Surprisingly, weekdays appear to have extra publish interactions than weekends. Initially I believed that weekends would have extra interactions since individuals have extra free time to browse Fb on Saturdays and Sundays. It appears to be like like Wednesdays are the perfect days for social media managers to publish on Fb. Possibly individuals want somewhat social media pick-me-up to get by way of the midweek doldrums.

Movies Get the Most Likes, Feedback, and Shares

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Curiously images and standing have an analogous quantity of likes and hyperlinks path far behind all different sorts of publish content material. I suspected that visuals would carry out a lot better than easy standing updates however the knowledge tells us in any other case.

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Feedback will be constructive or damaging so it may be used as a measure the quantity of engagement a Fb consumer has with a selected publish. Easy standing updates might signify model is making an attempt to speak with a consumer on a extra private stage and might help begin conversations.

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Shares permits the community of the consumer to additionally see the unique Fb publish. This creates extra visibility for the publish. Once more, standing updates and images carry out equally with hyperlinks trailing far behind.

General, movies create essentially the most quantity of interactions with a publish. Hyperlinks carry out the worst in the case of producing interactions. Many companies use their Fb as a method to construct their model. These companies additionally use Fb as a method to create a hyperlink between social media and their web site. The information reveals this isn’t one of the best ways to create model consciousness. Companies ought to actively search to have interaction with individuals in a personable and enjoyable manner. Movies, standing updates, and images appear to do that finest. For those who want an instance of the ability of social media, take a look at Oreo’s marketing strategy.

 

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