About.com, one of many authentic, oft-battered, and oft-sold pioneers of the web, is unveiling a brand new identify to signify its new id, whereas paying homage to its previous. As Dotdash, the writer asserts it new progress technique. “Our new identify speaks to the outstanding evolution of our enterprise right into a world-class premium writer,” says CEO Neil Vogel.
Vogel explains that the dot in “Dotdash” is a nod to the property’s 20-year historical past, given pink dot has been integral to the About.com id because the starting. It’s a part of a pivot from a horizontal to a vertical multi-brand web site: present manufacturers embody embody well being web site Verywell and residential inside design web site The Spruce and tech recommendation web site Lifewire.