Mondelēz Worldwide has partnered with the New York workplace of Bulletproof to create a brand new model id and packaging design for its Premium Chocolate model GREEN & BLACK’S. Launched within the UK in 1991, the model has established a popularity for delivering high quality Premium Chocolate created from natural components. With a brand new line to launch, Bulletproof was enlisted to create a cohesive model id and packaging design for new Pure Darkish and Pure Milk chocolate bars that might get away of the territory and promise “a style you possibly can imagine in.” A Bulletproof official explains: “We wanted to painting premium indulgence in a model aesthetic that appeals to at the moment’s shopper – the world of mass luxurious has moved on, however seemingly chocolate has remained firmly rooted previously.” The design resolution consists of use of a high quality seal to speak the extent of components and their moral sourcing; imbuing the colours with extra depth and which means; inserting the model id inside a charcoal gray holding gadget to assist it stand out; and giving the packaging a stability of nature by way of uncoated board and class by using foil.


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