Regardless of being a world-class biomedical analysis establishment, The Rockefeller College has maintained a comparatively low profile. They enlisted New York’s C&G Partners to raise the picture and high quality of communications supplies with a purpose to inform the college’s story. C&G Companions was requested to spotlight the bizarre qualities of the establishment — whose quite a few accolades embody 24 Nobel Prizes — by a collection of communication supplies together with graduate program booklet, scientific prospectus, campus map, annual report, overview brochure and redesigned web site.
The idea: “Biomedical imagery turns into fashionable artwork.” This concerned taking precise biomedical imagery generated within the College’s labs and reworking it into artwork. The studio recognized the scientific photos and labored with watercolor artist Deborah Ross who created the ensuing creative photos.
This visible approach turned a signature design aspect for the College’s communications supplies, with the juxtaposition of science and artwork underscoring the essence of the establishment in addition to referencing the Rockefeller household’s philanthropy and help of the humanities. The mission included branding technique, print and environmental design, and a redesigned website (technique, design, info structure, person interface design, front-end improvement).
Print credit embody: Artwork Director Maya Kopytman; Designers Jenny Kim, Claire Niederberger, Haelim Paek, Melinda Sekela and Vikramaditya Sharma; Copywriters Franklin Hoke, Eva Kiesler, Kelly McLees and Wynne Parry; Editor Zach Veilleux; Illustrators Elizabeth Cardone and Jenny Kim; and Watercolor Artist Deborah Ross. Credit for the web site go to: Artwork Director Maya Kopytman; Lead Visible Designer Jenny Kim; Designers Bart Lewandowski and Melinda Sekela; UX Designers Leslie Dann and Jeff Tancil; Copywriters Katherine Fenz, Eva Kiesler, Alexandra MacWade, Wynne Parry and Zach Veilleux; Director of Communications Franklin Hoke; Lead Entrance-Finish Developer Pink de Leon; and Lead Backend Developer DataArt.