I don’t discover him as efficient an interviewer as Terry Gross, however discuss present host Charlie Rose has been duly acknowledged as one of many solely folks to conduct in-depth, trustworthy conversations on TV. The id for his PBS series has all the time been underwhelming, not consultant of the distinctive present that it’s. In a 1998 interview (begin at 35:00), the good Tibor Kalman provided to revamp the opening titles for Rose, however that work by no means materialized. To me, this highly effective new look by Pentagram is the subsequent neatest thing.
“The brand new id displays the enduring and easy stage that Charlie Rose has used for the reason that present began in 1991. Company sit at a wooden, circle desk throughout from Charlie, all set towards a stark black background. For the brand new id, we digitized Schmalfette [Walter Haettenschweiler, 1954], which subtly references the typography of print journalism, particularly because the present strengthens its digital presence. The brand capabilities as half of a bigger toolkit, which incorporates numerous squares and circles that abstractly reference the 2 shapes on the stage, in addition to citation marks that may emphasize the in-depth interviewing and dialog.” — Jessica Svendsen
A brand new title sequence related to the id has but to air, however the general look lends itself to animated kind, maybe channeling the titles from a 1967 collection, The 21st Century.
The job was accomplished below the route of Michael Bierut at Pentagram, simply earlier than Svendsen left New York for San Francisco and a job with Apple. It wraps up two years of typographically-rich collaboration between the 2 designers. Fittingly, Svendsen describes it as her “favourite challenge but”.