As a part of its work with USA Swimming, Colle McVoy  has launched a brand new poster assortment to advertise “The Funnest Sport There Is” throughout the essential summer time season.

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Showing on-line, on social media and in swim golf equipment and organizations, the posters are a part of the Swim At the moment marketing campaign and have skilled athletes (as a nod to final 12 months’s Olympic marketing campaign) and younger youngsters. As competitors for teenagers’ time continues to extend, the marketing campaign highlights what makes swimming totally different and encourages youngsters to affix their native swim groups.

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