Questar Evaluation is a key participant within the instructional evaluation and testing market. Franke+Fiorella was engaged to revitalize and construct fairness within the Questar model to higher place the group as a thought chief in an more and more aggressive market.
The answer included a clearly articulated model technique and structure, and a simplified model portfolio. The agency additionally helped identify and introduce Nextera™, its on-line evaluation platform. The muse of its visible id is a colourful star graphic which is claimed to mirror “each Questar’s multi-faceted choices and its recent, artistic method to serving to shoppers acquire the insights they should bridge the hole between accountability and studying.”
Emblem and id have been prolonged to many contact factors together with web site, indicators, advertising communications, shows, checks, varieties and environmental graphics.