Questar Evaluation is a key participant within the instructional evaluation and testing market. Franke+Fiorella was engaged to revitalize and construct fairness within the Questar model to higher place the group as a thought chief in an more and more aggressive market.

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The answer included a clearly articulated model technique and structure, and a simplified model portfolio. The agency additionally helped identify and introduce Nextera™, its on-line evaluation platform. The muse of its visible id is a colourful star graphic which is claimed to mirror “each Questar’s multi-faceted choices and its recent, artistic method to serving to shoppers acquire the insights they should bridge the hole between accountability and studying.”

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Emblem and id have been prolonged to many contact factors together with web site, indicators, advertising communications, shows, checks, varieties and environmental graphics.

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