With the pattern pointing upwards for pure more healthy merchandise, Mission Foods, an Irving TX-based producer of tortillas and associated merchandise, has launched a brand new product. Shoppers will now discover recent, ready-to-cook, natural flour and corn tortillas within the refrigerated part – a brand new place for them. “It’s a courageous, totally different search for Mission,” says Simon Thorneycroft, Founder/CEO of  Perspective: Branding, the San Francisco-based model packaging design agency. “The big, centered positioning of the very well-known and established Mission emblem preserves robust model fairness, however the model of the illustration, background and typography is rather more modern than their traditional line and extra typical of a small, boutique model.” Whereas the highest half of the plastic sleeve bundle is evident to showcase the product, the underside half supplies a palette of vibrant coloration (inexperienced for corn and yellow for flour) for a hand-drawn farm scene that includes a ploughed area, barn, windmill and a wood-like signal bearing the daring “Natural” designation and beneath it the phrases: “Easy Elements.” Further symbols designate gluten-free, non-GMO and natural attributes.


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