Conran Design Group of London has redesigned Danone’s international model id. Introduce this summer time, it should finally be tailored to all Danone merchandise and types. Conran describes the id as reflecting “Danone’s dedication to delivering a optimistic meals future but in addition embraces Danone’s new ‘One Planet. One Well being’ positioning.”
The idea is for Danone to develop into what some name a manifesto brand, on this case to encourage more healthy decisions and extra sustainable consuming and consuming habits, an method the corporate feels is vital to customers but in addition central to its personal ethos and future technique.
The previous id additionally featured a “youngster star” graphic. This model, contends Conran, higher captures the emotional potential, is extra pure and extra intently linked to the star, and engages customers and stakeholders with the brand new positioning. The unique is watercolored and hand-drawn.