Chermayeff & Geismar & Haviv has created the visible id for the upcoming Leonard Bernstein Centennial in 2018. The image is a mixture of a daring crimson “B” and a specifically drawn G-clef. It seeks to create a detailed affiliation between the Bernstein identify and the idea of music for brand spanking new generations of audiences who is probably not as aware of his legacy.
The id is rolling out this Spring by the Leonard Bernstein Office, and Centennial celebrations kicked off with a personal launch occasion that includes Alec Baldwin and Whoopi Goldberg. Composer of music for West Facet Story, Great City, Peter Pan, On the City and On the Waterfront, in addition to many symphonic and chamber works, Bernstein was a towering determine in tradition excessive and low throughout the 20th century. Music Director and conductor for the New York Philharmonic, Bernstein pioneered the Younger Folks’s Concert events sequence, which introduced symphonies to the lots through CBS tv and altered the best way People considered classical music.