Duffy has launched a brand new id, messaging, digital technique and web site for legendary McPherson Guitars. The devices have an unmistakable sound and design, and are made with intense craftsmanship and customization. This gave the Duffy staff insights into a method that brings out the experience, craft and heat of the corporate. With the guitars’ uncommon sound gap placement, the imagery — particularly through precise product pictures — additionally has a component of the unorthodox that reinforces the individuality of the devices.
The sturdy model id options a font with a little bit of flourish, in addition to a secondary set of marks that name out the bodily make-up and supplies of the guitars. Engineering drawings give context to their experience. The precise individuals who construct the guitars are featured, bringing the craft entrance and middle. Actual tales from clients communicate to the heat gamers really feel for these devices and the model.
Duffy Artistic Director Alan Leusink notes: “We have been impressed by assembly the individuals who make the guitars by hand, and studying in regards to the course of and the engineering. We bodily took aside Three-Four competitor guitars and in contrast the extent of engineering and the standard, and we have been surprised and impressed by the extent of element and the work that went into each guitar.” Further credit go to CCO Joe Duffy, Senior Designer Katie DeYoe, Author Jeff Walker, UX Designer Rebeccah Erickson, and Mission Supervisor Tiffany Thomas.