As craft beer development slows, authentic craft brewer Redhook goals to re-energize its model with a brand new brewery and pub, the Redhook Brewlab. Based in 1981 earlier than ‘craft’ was a factor out of a former Ballard transmission store, the brewery hit arduous instances. Now, returning to its Seattle roots and experimental heritage, Redhook and Head Brewer Nick Crandall got down to create a beer-focused working house and take a look at floor to experiment and create small-batch beers primarily for the pub, in addition to develop recipes that can ultimately be launched on wider scale in Washington State and past.
Redhook’s artistic company Duncan Channon conceived the Brewlab model idea and created the identification, title, signage, menus and merchandise to carry the experimental brewing house to life and interact native residents. States Michael Lemme, chief artistic officer, Duncan Channon: “To revitalize a model that misplaced a few of its craft credibility within the 35-plus years because it grew to become one of many pioneering brewers within the small-batch motion, we knew we needed to carry Redhook’s values to vivid life fairly than merely speak about them in a conventional promoting marketing campaign. In creating the Brewlab idea and identification, our job was to verify all the things from the title to the smallest element within the buyer expertise communicated how Redhook Brewlab is purpose-built to experiment, innovate and take a look at the outcomes on Seattle people of authorized ingesting age.”
Artistic Credit at Duncan Channon go to Michael Lemme, artistic director; Matthew Schneider, lead designer; Amanda Burger, copywriter; J. Moe and Shannon Burns, designers.