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Data visualization is an extremely priceless software for entrepreneurs. It helps you talk essential insights in a visible means, serving to you ship your message extra impactfully. However not everybody does information design proper—even when they are saying they do. A great information visualization company is aware of information is about greater than charts and graphs; it’s about bringing your information to life.
HOW TO FIND A DATA VISUALIZATION AGENCY
To make the hunt just a little simpler, listed below are eight nice inquiries to ask to assist slender down your seek for the correct information visualization company.
1) DO THEY DEMONSTRATE THEIR DATA EXPERTISE?
Many businesses can churn out an infographic, however an awesome information visualization company is aware of the basics of information. They don’t simply design; they will analyze and dig into the info to uncover attention-grabbing insights. They need to additionally display that information and share their information and experience freely. You wish to know you’re working with true specialists.
2) DO THEY TURN DATA INTO STORIES?
Information evaluation is just step certainly one of creating an awesome information visualization. Turning these insights right into a stable narrative and utilizing information visualization to help that narrative is what’s going to make your challenge actually profitable. You don’t simply need a information visualization company to plug your information right into a design program. You need them that can assist you create probably the most impactful narrative doable.
three) DO THEY DESIGN DATA ACCORDING TO BEST PRACTICES?
Now right here’s the place lots of businesses fall quick. Sure, you’ll be able to design a chart. Sure, you’ll be able to add a reasonably illustration. However this isn’t what true information visualization is.
All the level of the artwork is to make information as understandable as doable, to current it in probably the most easy-to-digest format. There are delicate however very efficient methods to do that. The way in which you label, order, or use coloration can assist or damage your information visualization. (You’ll find out extra about greatest practices within the Data Visualization 101 e-book from our sister firm, Visage.) Ask them about their information design philosophy to get a way of how they strategy it.
four) DO THEY WORK IN DIFFERENT MEDIUMS?
There are various methods to current information visualizations, together with infographics, interactive experiences, video, and extra. The format you select is knowledgeable by your information story, which is why it’s so essential to work with somebody well-versed in information storytelling. They need to be capable of design regardless of the information requires.
5) HAVE THEY CREATED SIMILAR WORK BEFORE?
If in case you have a selected concept in thoughts, you wish to work with an information visualization company that has the talents and expertise to execute it for you. (You additionally need somebody who can let you know in case your concept doesn’t serve the info effectively.) Check out their portfolio to see in the event that they’ve created comparable work or have expertise with comparable purchasers or industries.
6) DO THEY HAVE A GOOD RESPONSE WHEN YOU ASK THEM WHAT THEIR FAVORITE TYPE OF CHART IS?
You wish to work with people who find themselves keen about their craft. Asking this query will provide you with a way of their information and enthusiasm for information visualization. Belief us, any self-respecting information nerd could have a solution. (And if you wish to hear some very sturdy opinions, you may also ask them which aspect of the pie chart debate they’re on.)
7) WHAT RECENT PIECE OF WORK ARE THEY PARTICULARLY PROUD OF, AND WHY?
You may comb via their portfolio to get a way of what they do, however in the event you aren’t probably the most information literate individual, it’s doubtless you’ll miss the nuance and craftsmanship that goes into a powerful information visualization. Having them clarify their thought course of behind a design or what they did to assist improve comprehension will provide you with a way of their inventive course of and problem-solving expertise.
6) DO THEY HAVE THOROUGH AND THOUGHTFUL PROCESSES?
There are lots of shifting components in a significant information visualization challenge. Content material wants approval, brand guidelines must be communicated, information should be double-checked. If these tasks are unclear, in the event that they fall via the cracks, or are ignored utterly, it could actually have an effect on the standard—and credibility—of your information visualization. Be sure to are clear on how they work, and the way they anticipate to work along with you.
7) ARE THEY TRANSPARENT WITH YOU?
You need a inventive companion you’ll be able to depend on to provide good-quality work. If they appear lower than assured, if their pricing is murky, or in the event you get a basic unhealthy vibe, it’s greatest to maneuver on. Once more, lots of businesses declare that they will do any information visualization, however it’s a very particular skillset that requires true experience.
eight) DO THEY APPROACH PROJECTS AS COLLABORATIVE?
You don’t need an antagonistic companion, however you don’t need a whole yes-man both. A terrific piece of information visualization occurs when one of the best concepts make it to the entrance—no matter ego. If in case you have an awesome design suggestion, they need to be open to it. When you’re heading within the unsuitable route, you need them to let you know so. The objective is one of the best challenge doable. Work with an information visualization company that places that worth above all else.
REMEMBER: YOU WANT A PARTNER
When in search of the correct information visualization company, don’t search for a gun for rent. You need an clever, considerate, inventive companion to assist carry your imaginative and prescient to life and steer you in the correct route.
To be taught extra in regards to the worth of information visualization, be taught extra about why data-driven storytelling helps brands, discover out what 9 great sources of data you should be using, and find out about why our brains love data visualization.