A GDUSA ‘Folks To Watch’ choice in 2008, Brian Schultz of Brian Schultz Design continues to be a graphic and bundle design — and musical — expertise to look at! We’ve been following him and right here is an replace on his actions.
In 2008, Brian Schultz was nonetheless a 12 months away from beginning his personal store, Brian Schultz Design (BSD). However as an inhouse graphic designer, he had already earned recognition within the business for category-changing work in bundle design with challenger manufacturers, creating point-of-purchase advertising supplies, packaging and labeling that, as he says, “work as a result of they should!” It was that 12 months that we profiled Brian amongst our annual “Folks to Watch” honorees. Within the years since, BSD has been straightforward to maintain observe of, staying on our radar amongst annual GDUSA American Package deal Design Awards recipients — this 12 months ending among the many prime three within the nation with eight wins —however we wished to investigate cross-check a deeper degree to see what Brian has been as much as since.
“We’ve expanded the breadth of class penetration fairly a bit within the almost-decade since,” says Brian. Identified initially for the trendsetting work within the Dwelling and Backyard class the place Brian minimize his tooth, BSD’s portfolio now represents shoppers in numerous classes together with Well being and Magnificence, Family, Meals, Electronics, Companion Pet, Homestead, and extra. “And,” says Brian, “whereas we established our status working primarily with challenger manufacturers, we’ve caught the eye, and had success making use of the identical ideas to, class leaders as properly.”
Brian describes these ideas as starting with an understanding of the consumer, the product and the class. “We don’t design to fulfill a creative ego,” says Brian. “We create designs which can be trustworthy and result-driven to compel motion.”
Whereas the main target of GDUSA recognition has been on BSD’s bundle design, his portfolio stretches throughout different merchandising and id wants as properly, together with Branding, Brand Growth, POP & Shows, Catalogs, Gross sales Supplies, and Printed & Digital Advertising and marketing Media.
As talked about in his “Folks to Watch” profile 9 years in the past, Brian additionally likes to get artistic together with his bass guitar, and his music profession has been climbing together with BSD’s rising consumer base. Whereas having fun with common gigs with native bands, Brian’s musical skills have been more and more put to make use of as a studio musician for some high-profile skills. Final 12 months, his bass contributed the gritty bass assist to the “Desperado” observe of Rihanna’s platinum-selling album “Anti!” He has additionally contributed to recordings by Jeremih + Flo Rida, Keith James + Cee Lo Inexperienced, R&B star SoMo, and extra! However the very best is but to come back, hints Brian, with some “very excessive profile artist collaborations to come back this 12 months.” An individual to look at … and take heed to!
“To me, the music and the graphic design require the identical form of artistic considering,” says Brian. “It’s about having a problem and arising with a artistic resolution to resolve it.” And when he does so efficiently within the design world, and prospects “hook up with his vibe,” it’s music to his ears!