When the Tallgrass Movie Affiliation sought out a sponsor for its new juried competitors for women-directed, feature-length documentaries; it turned to woman-owned advertising company, Greteman Group. President and artistic director Sonia Greteman mentioned sure. Instantly.
“Girls belong behind the digicam in addition to in entrance of it,” says Greteman. “Our company’s sponsorship indicators our perception in amplifying ladies’s voices and making certain extra individuals hear them. Giving rising administrators an elevated platform can launch their careers. Even higher, their tales may change the world… “There’s a younger lady on the market with a narrative and a digicam. Let’s give her some extra function fashions, displaying that it may be performed.” A part of Greteman Group’s sponsorship included growing an id for the brand new DOX Highlight competitors. The emblem, designed by artwork director Meghan Smith, consists of the traditional gender image for a feminine, offering an at-a-glance reinforcement of the competitors’s focus. DOX (pronounced “docks”) is expressed in all caps. Orange and fuchsia make the id pop towards a white background and accompanying light-gray typography. The company additionally designed the award. Tallgrass runs October 18-22 in venues all through Wichita, and is the most important unbiased movie competition in Kansas.
Proven above: Greteman Group’s chief working committee (COG) pictured left to proper: Deanna Harms; EVP; Sonia Greteman, president and artistic director; and Ashley Bowen Cook dinner, VP. Picture credit score: Tallgrass Movie Affiliation, Mike Briley.