Harmony Extracts is a hashish focus firm that makes use of state-of-the-art extraction applied sciences to rework marijuana crops into potent concentrates. A brand new enterprise based mostly in Denver CO, Concord commissioned Pentagram to design its model identification and packaging for the preliminary line of merchandise. Rejecting the head-shop look of the bygone days, the Pentagram crew determined to align the model with the rising variety of fashionable, clear, high-end dispensaries “that gave the impression to be on a mission to change into the Starbucks of the hashish retail world.”


Early of their model identification explorations, the DJ Stout and the Austin TX workplace landed on the thought of utilizing a picture of a hummingbird, with distinctive marijuana-leaf formed tail feathers, because the image for Concord and its line of extracts. A hummingbird, “nature’s little extractor,” is an brisk participant within the pure ecosystem. The ensuing “Concord Hummingbird” image was paired up with the typeface Verlag to finish the principle identification lockup for the model.


For the launch, Pentagram designed a set of three containers for shatters, waxes, budders and sugars — totally different types of hashish concentrates — that are available small, branded glass jars, and one other set of slider containers for Concord’s distillates that are in the end consumed with vape pens. The designers organized Concord’s merchandise into three essential strains of hashish: “sativa,” “indica,” and “hybrid.” Every of the three strains was assigned a coloration indicator based mostly on their temper producing profile: a heat, energetic magenta/orange hummingbird emblem is used within the packaging scheme for the sativa pressure; a cooler blue/purple vary for indica; and a yellow/inexperienced hen represents the hybrid pressure and is used as the principle coloration for the general model. The totally different coloured hummingbirds are positioned in opposition to a black packaging scheme printed with matte ink and completed with a “soft-touch” coating. Interiors of the containers and different containers decide up the colour ranges of the three strains.


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