These shorts, involving Jack Stratton of Vulfpeck being filmed and interviewed by designer Rob Stenson, give me extra pleasure than any giant scale fonts utilization ever will. Every of the movies presents artistic use of kind, video enhancing, and numerous results to inform the story. Though the collection largely receives recognition due to Stratton’s encyclopedic data of funk and pop tunes from sixties by means of the eighties, Stenson’s typographic explorations within the interview format are sometimes neglected. He fearlessly combines typefaces that haven’t any apparent relationship, creating compositions that work surprisingly effectively. My solely hope is that this collection lives on eternally.
When requested about his course of for working with kind in his movies, Rob Stenson had this to say:
To be sincere I simply love taking a look at typefaces and shopping for them from small, unbiased foundries, and I really like the historic context round every one. I believe the fundamental course of is, for a given second within the video, I can slim the face selection fairly rapidly to one thing tangentially associated to what’s being talked about (individuals say artwork historical past levels are ineffective however I’ve discovered it nice for arising with “causes” for choosing typefaces), after which from there I nearly at all times go together with a contemporary face referencing the previous (if I can discover one), quite than a strict digital model of an precise face from the previous. Hobeaux being an ideal instance, and Forma’s one other one, and Trianon Caption — they evoke the previous however are true digitals, very like the music of Vulfpeck or the movies themselves, which use digital recreations of movie inventory and VHS tapes for shade. One foot prior to now, one within the current. Aside from that I’ll simply search for excuses to make use of typefaces I actually like loads. Jaakko’s an excellent instance of that — I’d’ve provide you with a motive for utilizing it on the time, however actually it’s simply superior, and I really feel like video is such a liberal medium by way of what’s allowable typographically that I can actually go for broke on a regular basis. Webpages are harder since viewers get the chance to stare on the design for therefore lengthy, which I’ve discovered to be a bummer.
A choice of stills that includes the eclectic typography is proven beneath.