Honesty, purity, transparency and heritage are on the coronary heart of latest package deal design by Hornall Anderson that’s serving to reposition historic British cleaning soap model Pears as a premium product within the UK market.


Among the many design components: clearly displaying the date of its founding (1807) on the package deal; giving the field a textured really feel; including new product photographs which can be embossed and seem to glow in order to underscore the bar’s conventional transparency; highlighting pure components; and growing a brand and duplicate that counsel purity and honesty.  Managing Director at Hornall Anderson Kim Van Elkan, says: “The packaging … creates a extra premium really feel. This may assist the product enchantment to its goal customers, who worth manufacturers which stand the take a look at of time and who worth authenticity.”


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