This text initially appeared on Column Five.
There’s nothing we love greater than strong knowledge storytelling, particularly after we get to assist a model carry their very own knowledge to life. LinkedIn’s 2017 Workforce Report is our newest collaboration with the model—and a stellar instance of find out how to flip inside knowledge into headline-worthy content material. For those who’ve been hesitant to make use of your individual knowledge in your advertising, their instance will persuade you to do it ASAP.
LINKEDIN’S DATA GOLDMINE
We’ve collaborated with LinkedIn on many initiatives over the previous couple of years, serving to the corporate talk by way of e-books and infographics. (We additionally commerce content marketing tips sometimes.)
Since we imagine strongly in LinkedIn’s mission to attach folks to alternative, we’re at all times glad to assist them attain their viewers by way of compelling visible content material. Fortunately, they’ve loads of nice concepts for all types of content material, because of their goldmine of information.
With entry to 133 million U.S. employee profiles, three million month-to-month job postings, 20,000 firms, and the 50,000 potential job expertise staff can add to their profiles, LinkedIn has particularly distinctive perception into the state of the U.S. workforce.
As a substitute of letting that knowledge relaxation of their servers, the model properly sought to show it right into a helpful useful resource for his or her viewers. Thus they created the LinkedIn 2017 Workforce Report, a month-to-month report back to shine a light-weight on the U.S. job economic system.
Every month, they analyze the information for country-wide tendencies, in addition to tendencies in 10 of the biggest U.S. cities. The report particulars essentially the most fascinating and influential metrics in regards to the American workforce, together with hiring tendencies, migration between cities, and relative shortage and abundance of expertise.
The report is supposed to assist staff higher navigate their careers and to provide firms a greater understanding of the state of their industries, making it a incredible piece of content material to assist LinkedIn’s mission.
The report additionally occurred to be an unlimited endeavor, requiring a number of the greatest design problem-solving we’ve ever needed to do.
A DATA VISUALIZATION CHALLENGE
LinkedIn got here to us with a formidable request to contribute knowledge visualizations to the report; they wanted us create 101 fantastically designed graphics and knowledge visualizations each month—and ship them inside 24 hours of receiving the information. Whereas this appeared not possible initially, even with our complete design group engaged on it, we knew we may do it if we discovered a option to automate the graphic creation course of dynamically from the information.
Fortuitously, our software program firm Visage, a web-based design platform that permits customers to create visible content material and studies, had been constructing a brand new function to deal with this very important but widespread problem. (Many purchasers and firms we discuss to are struggling to discover a answer for usually creating well-designed graphics with minimal effort and time.)
To finish LinkedIn’s ask—and guarantee accuracy and high quality of the graphics—Visage and Column 5 collaborated to create an automatic system.
First, our group designed on-brand templates for the graphics and knowledge visualizations that will accompany every report. Then we applied these customized templates into Visage, the place they might be simply edited by the LinkedIn group.
Our new Google Sheets integration enabled us to attach LinkedIn’s knowledge on to the report, so we may refresh the graphics with a single click on when new knowledge was acquired.
By this course of, the LinkedIn group was reassured that each one charts had been correct, on-brand, and prepared for publish as quickly as they had been created. Even higher, we may create a excessive quantity of visualizations in little or no time.
It was thrilling to check these new options with such an incredible shopper and provide you with a useful answer that each groups felt assured in. To date, the LinkedIn 2017 Workforce Report has been well-received, so we’re glad it paid off.
(Though solely in its second month, the report has garnered eight,600+ mentions and important buzz. In February, it was tweeted by Microsoft CEO Satya Nadella. March’s report was additionally tweeted by President Donald Trump and featured in a reside phase on CNBC.)
We hope it’s going to proceed to make an influence every month, and we’re proud to be part of the mission.
We’d additionally encourage you to think about what knowledge you would possibly flip into an incredible piece of authentic content material or common sequence. For those who want a little bit assist, we’d absolutely love to assist you to out.
Need extra on creating nice data-driven content material?
Need assistance creating highly effective branded content material? Let Column Five hook you up.