Huffington Post has made a number of main modifications to bolster its model for its subsequent chapter: its first-ever web site redesign, a brand new emblem, and an official identify change to HuffPost because it strikes out of the shadow of founder Arianna Huffington. The corporate partnered with New York Metropolis-based strategic design company Work-Order to provide its new strategic imaginative and prescient — “being a chief in offering folks with actual, genuine information and data in related, accessible, and enjoyable methods” —an acceptable visible id.


Redesign highlights embody the emblem with a daring italic font; a brighter model of HuffPost’s acquainted inexperienced; a brand new homepage structure; a daring splash picture that shows crucial tales of the day; a video participant highlighting unique news-driven video; and an InContent Reveal advert format. “The inexperienced slashes that bracket the brand,” says Work-Order, “ship the model in a ahead transferring path and pay homage to HuffPost being the primary digital-only information model.”



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