Interbrand’s Milan workplace has created a brand new emblem and id for Juventus — often known as Juve or the Black-and-White — one of many oldest soccer groups in Italy, if not the world. Launched at an enormous occasion in mid-January for the group’s followers, Interbrand describes the brand new emblem — whose central component the “J” — as “iconic and common.


It’s daring sufficient to make a press release, however versatile sufficient to seem alongside a variety of recent experiences — within the stadium and past. By leaving the group’s defining black-and-white stripes untouched, Juventus is bringing the illustrious legacy and spirit of considered one of Italy’s preeminent groups to new audiences and die-hard followers alike.” Traditionalist followers have attacked the change from the normal oval emblem on Twitter.



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