The duvet of Kendrick Lamar’s new album, DAMN., could be very primary: A four-letter phrase and a interval set on high of a photograph of Lamar with the requisite parental advisory labeling. Many individuals have criticized the stark simplicity of the composition, however one of many designers concerned, Vlad Sepetov, has defended “the value in making something that didn’t fit the mold”:
already seeing numerous dialogue in regards to the cowl. and that i’m actually enthusiastic about it. it’s fascinating to see individuals discuss “dangerous” design.
however i’m extremely pleased with this cowl. i type of bucked numerous what my lecturers taught me. i wished to make one thing loud and abrasive.
[…] simply given the naked bones we fleshed one thing out that has lots of people speaking. it’s not uber political like [To Pimp a Butterfly] but it surely has vitality imo
Embracing a easy, type-driven resolution is commendable, and I want extra designers would really feel comfy utilizing font sizes this massive. Nevertheless, there are nonetheless a number of points to be addressed …
[Fast apart: I don’t typically weigh in on controversial new designs publicly, however because the fundamental sticking factors of this design are associated to its typography, it appeared a related subject for Fonts In Use. Within the curiosity of brevity, my feedback are centered simply on the quilt titling. The small textual content on the again seems to be set in Daring Monday’s Nitti typeface. The parental advisory label appears to be like like an unofficial interpretation of Garage Gothic, maybe taken straight from the seemingly auto-traced label on Wikipedia.]
First, it’s a stretch to say this design doesn’t match a mould. Utilizing a default system typeface like Times for its uncooked aesthetic has grow to be a cliché of latest graphic design (see trendlist.org for infinite examples). Equally, utilizing massive easy sort within the higher third of a photographic cowl is well within the bounds of existing trends – and with Times, no much less. Even inside the style and format, Kanye West’s The Life of Pablo has made default fonts and awkward typography a mainstream resolution for hip hop album artwork (if it wasn’t already earlier than). This isn’t to say design should keep away from traits to be good. There are a lot of traits that I like, however their practitioners are decidedly becoming molds.
Second, ignoring for a second that the model of Instances that was used for the quilt is a default system typeface, it was nonetheless not adjusted to be used at such massive sizes. The duvet’s rejection of visible glamour matches the sentiment from “HUMBLE.” the place Lamar says “I’m so fuckin’ sick and tired of the Photoshop”, nevertheless there are nonetheless many Instances-like choices that might give an identical plain-spoken, loud feeling however with better-fitting particulars. One thing like Times Eighteen (proportioned for large-ish sizes), TS Riccione (suited to titles, with a delicate taste of 1970s/80s show sort), or Starling (with finer serifs that keep sharp even at very massive sizes) might give the identical modest desktop-publishing aesthetic with out the clunky end. Heck, for a mission of this scale, one might in all probability fee a custom-tailored interpretation of the elusive Times Modern. Even when awkwardness is the purpose, it’s higher to be confidently sharp in your awkwardness than cover behind backwards-justification of typographic non-choices. Utilizing default system typefaces is just not edgy or conceptually profound.
[Another aside: There’s nothing inherently wrong with using default system typefaces. It’s possible to do very good work with Times, and choosing something less ubiquitous doesn’t automatically make a design better. The wide availability of system fonts makes them less unique, but many of them are well-made and perform dutifully for their intended purpose. In some cases there are even practical factors that make them a necessity. But using default typefaces is not bucking the system.]
Third, and maybe most manifestly, is the poor spacing of the title. The inconsistency makes it learn as “DA MN .” From a cursory comparability, it appears the D and A had been closely kerned – someplace round 140 items tighter than the default – whereas all different glyph pairs had been left unchanged. Naturally any sort set this massive for such a distinguished title may have some guide kerning changes, particularly with a difficult combo like DA. However closely kerning that pair whereas leaving every part else as-is leads to what seems like a well-intentioned however over-enthusiastic adjustment. And why not kern the N and interval tighter? Maybe the poor spacing is intentional, however even when that’s the case, why mess up the gap between two glyphs and depart every part else with default spacing?
With every part above, the titling will get stranded in a typographic no-man’s land: not offbeat sufficient to really feel actually uncooked however not refined sufficient to be good. Fortunately, the musical manufacturing of DAMN. is dealt with with extra complexity and class, displaying bold confidence that succeeds regardless.