A brand new model is coming to the lads’s skincare aisle with branding and packaging by Kick. The road of males’s pure bar soaps, physique washes and lotions is endorsed by entertainer Steve Harvey and can quickly seem in Walmart shops. “This was a very collaborative effort between BILT and Kick,” says Stefan Hartung, inventive director and co-founder of Kick.


“They introduced us in on the very starting of product formulation, in order that at the same time as we had been serving to choose particular person scents and naming these merchandise, we had been additionally framing up how these fragrances would finest dwell visually.”


Nick Zdon, Kick design director, explains how the company helped the merchandise stand out: “The lads’s grooming aisle is historically dominated by black, white and silver coloration palettes that lean closely on typography moderately than imagery.


With the distinctive idea of pairing every BILT perfume with an unique location, we knew we might additionally push the design with a wealthy coloration palette and exquisite pictures, making every perfume a vacation spot.”


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