Genesys, a chief in omnichannel buyer expertise and speak to middle options, partnered with world model technique and design agency Landor to assist reinvigorate its model following its acquisition of Interactive Intelligence.
Landor crafted a brand new id and visible system, tagline, model manifesto, and model video to seize the adaptability and fluidity of human dialog. Born of three rounded types that converge to create an summary lowercase “g,” the Genesys title is strengthened whereas speaking openness and heat.
The brand new tagline — Moments linked — speaks to the seamless and intuitive connections required to ship buyer engagement. Mark Frankel, Landor San Francisco’s government inventive director, defined: “Genesys is an organization pushing boundaries on this planet of buyer expertise options. Its new id wanted to be iconic, digital, and expressive, whereas bringing Genesys and Interactive Intelligence collectively right into a unified model.”