Langton Creative Group (LCG), a digital design and branding agency primarily based in New York Metropolis, has a new model and web site celebrating Progress by Design. David Langton, president of LCG says, “Essentially the most profitable companies put design on the forefront. Design just isn’t one thing you do after the actual fact, it’s baked into the DNA of profitable corporations. Whether or not it’s Apple, Google or IBM, when design is central to the mission of your organization you develop to embrace change and lead innovation.” The agency is emphasizing how inventive companies have to be strategic and built-in into your organization’s mission. The new website  highlights how design pondering, storytelling and digital capabilities produce outcomes for purchasers. LCG was based as Langton Cherubino Group in 1995. The agency has gained over 75 design awards to-date together with 25 GDUSA American Graphic Design Awards, 20 Communicator Awards and a Sappi Concepts That Matter $10,000 grant.


Extra Than Simply A Redesign

As an alternative of merely re-designing the previous web site, the agency threw all the pieces out and reevaluated all of their tasks. Jim Keller, design director at LCG summed up the strategy as, “We saved lots of hours and heartache by working to interchange the idea of rubbish in, rubbish out, with connoisseur in, connoisseur out.” The consequence is a sturdy website with story-based case research, that includes client-results in three focused areas of focus:  Monetary Providers, Well being & Wellness and Group Constructing.


Experience That Is Properly Earned

Founder David Langton is creator of Visible Advertising and marketing (Wiley) and teaches communication design at Hostos Faculty/CUNY. Jim Keller, design director at LCG for 15 years, has designed award-winning options for Deloitte, Pfizer and MetLife. Jenny Christopherson, senior designer, led the web site redesign and not too long ago designed the South Bronx Rising Collectively Progress for the Kids’s Support Society.


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