LIFEWTR is celebrating ladies within the arts, utilizing their packaging as a canvas for “daring and summary designs from all feminine artists.” The Pepsi-owned company modifications its labels a number of instances a 12 months, with every sequence constructed round a culturally related theme. The primary sequence featured designs from rising artists within the public artwork house, and Collection 2 options American and UK artists.
“We’re proud that the LIFEWTR Collection 2 labels will characteristic designs made by a few of as we speak’s most proficient rising feminine artists,” mentioned Todd Kaplan, vice chairman of the water portfolio for PepsiCo North America Drinks. “We admire the truth that these ladies are a various group of modern thinkers — contributing distinctive and contemporary varieties to the artwork world.” Kaplan notes that whereas greater than half of as we speak’s visible artists are ladies, their work makes up a tiny % of main everlasting collections in western societies.
Among the many featured artists:
Trudy Benson (pictured above), identified for large-scale summary work that make the most of textures, shapes and daring colours.
Lynnie Z, whose distinctive type entails “mysterious characters.”
Adrienne Gaither, whose work “explores identification and creativeness by portray and installations” in “makes an attempt to problem ideologies that perpetuate hierarchical constructions.”