It’s a complete new search for this 166-year-old Fortune 500 firm. Massachusetts Mutual Life Insurance coverage Firm (MassMutual) has unveiled a newly refreshed model and new dotted emblem — together with new multi-channel promoting marketing campaign and dramatically revamped website — that’s supposed to symbolize the neighborhood of those that Mass Mutual helps to attach. Technique and inventive is by Johannes Leonardo, with Visible Id by The Working Assembly.
“A lot has modified previously decade — we dwell our lives in another way, connecting on social media and relying on one another in any respect phases of life,” stated Jennifer Halloran, MassMutual head of Model and Promoting. “As we took a detailed take a look at the important thing attributes that distinguish us from our rivals, we noticed this as not solely a chance to speak who we’re, however to additionally assist extra People with holistic monetary options at a time they want the assistance probably the most.”
Mass Mutual officers clarify that the core of the refresh is that this: American expectations about interdependence proceed to evolve. Almost one-third of younger adults 18-34 now dwell at residence with their dad and mom, and solely one-third of child boomers are assured they may have the funds for to final by means of their retirement. Add to this that Gen Xers could also be taking good care of each dad and mom and kids, and it’s clear that People are turning to their family members for help all through their lives. The necessity for holistic monetary options in quickly rising and underserved communities can also be very obvious, with Millennials, the center class and Latinos specifically want of recommendation.