McDonald’s France and BETC launched the well-known “Come as You Are” signature in 2008. Just lately they as soon as once more introduced it to life by means of “EMOTICON CITY”, a brand new model marketing campaign that rapidly went viral.
Uncover why the inventive selected emoticons and the way they have been delivered to life within the behind the scenes movie.
Through the years, McDonald’s France has used other ways to carry their signature, ‘Come As You Are’ to life, typically tying it to modern topics. A spot from 2010 that promoted homosexual rights turned one of the crucial talked about advertisements that 12 months.
The brand new advert, which was launched in France August 2015, focuses on feelings. Whether or not you might be blissful, unhappy, harassed or excited, you might be all the time welcome at McDonald’s.
Emoticons have change into a common language of its personal, one which makes textual content message conversations extra private and emotional, emoticons appeared like an apparent option to carry out the “Come as You Are” message.
BETC Paris teamed up with the French director duo We Are From LA (behind Pharrell’s “Pleased”), to create a residing world of emoticons.
The spot was shot in a small city in France that over a few days was crammed with individuals sporting massive, yellow heads.
The inventive workforce says: “That was a sight itself, however the actual enjoyable got here when the heads have been animated with an entire vary of feelings. Out of the blue the little faces all of us use in textual content messages and emails got here alive”.