Model Union has unveiled a new model platform and web site for know-how start-up Kiteka, the primary all-female, all-mobile digital outsourcing community for feminine entrepreneurs in Sub-Saharan Africa. Kiteka empowers small enterprise homeowners in Uganda via entry to smartphone know-how, coaching and mentorship. The undertaking is a part of Brand Union’s involvement in guardian firm WPP’s commitment to Common Ground, an industry-wide initiative supporting the UN Sustainable Growth Objectives, inside which WPP’s duty is addressing gender equality.
Beforehand generally known as 100 Telephones, Model Union sought to bridge the notion hole between the shopper’s philanthropic trigger and credibility as a service supplier for small companies. The title is predicated on a Ugandan Goddess and the identification was envisaged by merging cues that specific the enterprise’s African roots, gender empowerment and know-how. The significance of storytelling in African design is channelled via modern symbolism, mixing daring shade palettes and conventional sample work with extra pared-back, tech-inspired design. Model Union studied vibrant material prints and classical gown from the area to create distinctive patterns that additionally incorporate fashionable tech symbols and UI parts.
The branding was unveiled at a launch occasion in Central London, at which main feminine entrepreneurs and teachers mentioned the facility of digital innovation for worldwide growth. For instance, proudly owning a smartphone will increase earnings for over half of entrepreneurs in low earnings nations. Nonetheless in Uganda 64% of girls don’t personal a cellphone in any respect and are 23% much less more likely to personal one than males. Toby Southgate, Worldwide CEO of Model Union commented: “We have been honored to associate with Kiteka, whose trigger is near my coronary heart. Working collaboratively is on the heart of Model Union’s ethos and we’re proud to have the ability to use our experience to contribute to WPP’s Widespread Floor initiative addressing gender equality.”