From Tatcha’s gold infused lip balm and Stila’s Magnificent Metals eyeshadow to Kat Von D’s prismatic shades constructed from refractive pearls, it’s clear that shimmer and shine are persevering with to development and evolve on the magnificence counters. Additionally persevering with to make large waves is the packaging that homes the magical merchandise inside.


Taking inspiration from our inherent love of all issues shimmery, NEENAH Packaging has launched new Pearlized Folding Board into its portfolio. This new board is stocked within the traditional shade of PEARL that immediately provides a luminescence to any bundle design, however the actual magnificence is within the customization. NEENAH can create just about any colour a model supervisor or designer is seeking to obtain. “With customized colours, finishes, sheet sizes, and a library of distinctive embossing patterns accessible, the choices are basically limitless for any model seeking to adhere to paint consistency tips, match a sizzling new lipstick shade, or create packaging for particular releases,” stated Diane Marchionna, Model Supervisor, NEENAH Packaging.


NEENAH infuses the paper’s coating with two totally different mica particles in two totally different sizes. This enables for a greater distribution span on the floor, and the bigger particles create a brighter shine on the sheet.


“It’s a lot simpler for designers to start out with a shimmer backdrop than to attempt to create that via printing. Our purpose was to create that base that immediately provides a layer of luxurious and glam to any bundle, permitting the artistic groups to take it to the subsequent stage with design,” says Marchionna.

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From the brand new Pearl shade to a deep black, all NEENAH® Folding Board papers are dyed via. Because of this the signature model colour and bundle design gained’t be visually interrupted by ugly, white reduce traces — additional elevating the premium standing of the bundle.


This paperboard is engineered to carry out on each offset and digital presses. Not many different merchandise available on the market are this common. Usually papers need to be specifically handled to carry out on digital presses, however as soon as handled they gained’t carry out on offset presses. NEENAH’S Pearlized Folding Board additionally fantastically accepts specialty methods comparable to metallic foils and embossing.


“The choices to replicate a model’s distinctive traits at the moment are extra in depth than ever,” stated Marchionna. “We attempt to repeatedly deliver model house owners and bundle designers a gradual stream of latest artistic choices to assist categorical their model’s distinctive persona.”


NEW C1S Pearl is stocked in 16pt and 18pt and is featured within the refreshed NEENAH Folding Board swatchbook.

To order a pattern, choose “Folding Board” within the NEENAH Packaging Sample Selector. Then, select the NEENAH Folding Board, Pearl swatch.

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