Blogpost by Gordon Kaye, Editor, GDUSA
I’ve lengthy admired Jim Erickson. Sure, he is without doubt one of the nation’s preeminent industrial nonetheless and movement photographers. Sure, he has created timeless imagery for a whole bunch of blue chip shoppers. Sure, he has received over 100 awards from probably the most revered publications and organizations. And sure, a few of my favourite conversations of current years have been with him.
However what has moved me is his uncanny capability to seize the humanity of his topics, to make an emotional connection, to present us the internal lives of actual folks — their strengths and frailties, hopes, fears and uncertainties, their loves and their loneliness, the profundity of pure and spontaneous moments. Erickson’s vary is huge however his specialty, my favourite areas for the time being, contain shedding new gentle on healthcare, seniors and growing older — and anybody who has considered his current images and movies round these existential themes will perceive what I imply. Everybody is aware of somebody who’s growing older.
This is why it’s nice information that a good portion of Jim Erickson’s work is now simply accessible via a thoughtfully structured and newly designed Erickson Stock web site.
For many years, Jim and his groups have generated 1000’s of photos and inventory video clips to be able to provide shoppers who demand super-consistent, assignment-quality, inventory images and video content material. The brand new website provides to and enhances all of this: with an easy-to-use e-commerce functionality; with inexpensive Royalty Free choices to enrich the historically Rights-Managed work; with featured collections that run the gamut from Enterprise to Households to Journey to Animals in addition to the aforementioned Healthcare, Ageing, Seniors and extra.
Maybe most novel, the location spotlights pre-packaged spots with a light-weight on growing older and are excellent to be used, in complete or half, by manufacturers that need to be related heat, authenticity, and a fleeting second effectively instructed.
Visiting the brand new Erickson Stock website is an distinctive expertise.