Artistic branding company Loyalkaspar teamed with SYFY to create an up to date visible identification for the community, together with emblem, typeface and look throughout all linear, digital, social and experiential platforms. Taking an editorial-first method, Loyalkaspar helped to convey the community’s new model filter and strategic standpoint to life, renewing SYFY’s dedication to fandom and the sci-fi style at massive. SYFY is a community of NBCUniversal.
“With SYFY shifting their focus to a around the clock highlight on all issues style, the convergence of technique and design turned the middle of the community’s POV,” Loyalkaspar Govt Artistic Director Daniel Dörnemann explains. “It was a ‘personality-first’ method, editorializing by way of voice and messaging and in addition giving the model a transparent visible voice. We created a easy, constant system that comes with excessive flexibility to let the message take heart stage and drive choices.”