When Humboldt Distillery was getting ready to launch its first licensed natural, small-batch vodka, Auston Design Group was requested to create the branding, and the package deal design for this new entry into the smoking scorching, craft spirits style. The distillery, positioned within the metropolis of Fortuna, on California’s rugged North Coast, wished their model picture to mirror the coastal essence of Humboldt County.

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Making a Model Icon that Stands Out on Shelf

Tony Auston, proprietor of Auston Design Group says, “Whereas Redwood bushes, rocky shorelines and chainsaw artwork had been anticipated instructions to take, we discovered that the Grasp Distiller had a love of crabbing the native waters, so we began utilizing the Dungeness crab because the icon that would share the story of this model.”

The Grasp Distiller was in fact in settlement with the concept. As soon as Auston received the go forward, he used daring graphics and inventive copywriting. The attention-catching label is an easy black and white design, with an enormous, daring crab that makes a passer-by cease and choose it up – questioning why a crab can be on a vodka bottle.

Inventive copywriting explains the considerably surprising selection of the model’s icon. The story goes:

NO, IT’S NOT CRAB FLAVORED. IT’S JUST A PURE, QUADRUPLE DISTILLED, ORGANIC VODKA MADE ALONG THE EMERALD COAST OF HUMBOLDT COUNTY, WHERE THE REDWOODS OVERLOOK THE FRESH WATERS OF THE PACIFIC. AND YEAH, THE CRABS ARE PRETTY GOOD HERE TOO.

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Contemplating Design By way of Manufacturing

Auston specified ESTATE LABEL® Papers by Neenah Packaging for the label. “ESTATE is the nicest of the uncoated label substrates in the marketplace. It has a refined grain texture that refracts gentle properly and provides a tactile high quality. It performs nicely on press, has nice ink holdout, and it responds nicely to embossing and debossing. ESTATE LABEL® No. eight is a workhorse; it’s nice for superhigh-end wine labels, and simply as nicely suiteed for wines $10 and below. We most likely use ESTATE for about seventy-five % of the labels we design.”

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The distillery has additionally launched an authorized natural Spiced Rum and Humboldt’s Most interesting, and is claimed to be releasing Raspberry and Orange Blossom line extensions within the coming months. Keep tuned!



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