B&O Play, the youthful sibling of Danish electronics model Bang & Olufsen, is within the enterprise of creating listeners really feel one thing with lovely music but it surely’s product-centric packaging design didn’t mirror this emotional positioning. In accordance with the Pearlfisher workforce, the aim was to create packaging that produces “goosebumps” even earlier than the buyer presses play.


Says Pearlfisher: “Drawing from the wealthy, tactile world of print magazines – one among inspiring tales of place, area, emotion and temper – we regarded to seize the anticipation of gorgeous music with a story method to design.” The B&O Play product line options moveable headphones and wi-fi audio system.


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