B&O Play, the youthful sibling of Danish electronics model Bang & Olufsen, is within the enterprise of creating listeners really feel one thing with lovely music but it surely’s product-centric packaging design didn’t mirror this emotional positioning. In accordance with the Pearlfisher workforce, the aim was to create packaging that produces “goosebumps” even earlier than the buyer presses play.

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Says Pearlfisher: “Drawing from the wealthy, tactile world of print magazines – one among inspiring tales of place, area, emotion and temper – we regarded to seize the anticipation of gorgeous music with a story method to design.” The B&O Play product line options moveable headphones and wi-fi audio system.

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