Just lately opened with nice fanfare, City Point is the most important meals, buying and leisure vacation spot within the middle of downtown Brooklyn. The 1.eight million sq. foot mixed-use improvement is poised to dramatically remodel the realm. Pentagram’s Michael Gericke and his workforce designed a daring Brooklyn id for the mission, together with its model positioning, promoting, signage and large-scale environmental graphics.
The id is concentrated on the declaration — BKLYN BORN — celebrating the mission’s native engagement. The Pentagram workforce formed this system to specific Brooklyn’s variety and inclusiveness. “That is really a mission that’s ‘By Brooklyn and for Brooklyn,’” says Gericke, who has been a resident of the borough for over thirty years.