San Francisco Bay Space hashish merchandise firm Lola Lola has developed a model technique and package deal design ideas aimed toward modernizing the California hashish business whereas specializing in the artistic and magical attributes of the flower, says firm cofounder Michael Garganese Jr. The model is offered in additional than 80 totally different medical hashish dispensaries, and the corporate is getting ready for progress because the state’s leisure hashish business comes on-line in January 2018. Garganese mentioned. “Whereas we predict it’s vital to teach shoppers about medical discoveries, we don’t need to lose the magic.”

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Branding and package deal design have been developed in partnership with RADbranding of Portland OR and Sydney AUS, who, whereas acknowledging medicinal qualities, performed upon the “magical” qualities of hashish. Costa Rican artist Diego Vargas was assigned to create magical Lolalandia illustrations that includes extra thank 100 characters, 15 distinctive “species,” and a mystical panorama spanning house, sky, land and sea. “We need to construct an enduring relationship with Lola Lola’s prospects,” RADbranding co-founder and model strategist Ashley Bernatchez mentioned. “We try this by offering clear data, good packaging and enjoyable retail experiences.”

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Packaging and point-of-purchase design is whimsical, and the corporate hopes its fashionable aesthetic, with honeycomb wall-mounted, standalone and countertop shows, won’t solely showcase product, but additionally assist prospects be taught extra about hashish and its inherent magic. A 40-foot Wanderlodge bus, a shifting mural that may at present be discovered trekking California highways and can cease at music festivals this summer time, for which the corporate is creating 3D and augmented actuality experiences to activate the plant’s magic.

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