Underground is a brand new city park located beneath an I-93 expressway overpass, activating what had been a no-man’s land between Boston’s South Finish and South Boston neighborhoods. A public/personal partnership initiated by the Massachusetts Division of Transportation, the park was reimagined by structure agency Touchdown Studio as a inventive strategy to hyperlink the 2 neighborhoods that are altering now that Boston’s “Large Dig” mission is full. Visual Dialogue, led by principal/design director Fritz Klaetke, developed the branding, a 170-foot lengthy entrance mural, and 22 miles of “wayfinding” stripes to guide guests into and thru the guts of the park.
Klaetke elaborates: “Nationwide Improvement, the developer behind the neighboring Ink Block residential and mixed-use parcel, turned stewards of the mission. They employed avenue artists to deliver the partitions to life and an occasion planner to program the house, however wanted branding and a strategy to seize folks’s consideration. In order that’s the place we got here in. In just some weeks, we created the branding, mural, interwoven stripes, and varied different placemaking components.
The general idea combines parallel traces reflecting the angle of the on-ramp to the elevated expressway with horizontal traces main into the house. Collectively the merged traces give a way of motion and vitality, reference building indicators with the black and yellow coloration scheme, and recommend the stream of visitors, folks, water (or a freeway striper gone loopy).”