Underground is a brand new city park located beneath an I-93 expressway overpass, activating what had been a no-man’s land between Boston’s South Finish and South Boston neighborhoods. A public/personal partnership initiated by the Massachusetts Division of Transportation, the park was reimagined by structure agency Touchdown Studio as a inventive strategy to hyperlink the 2 neighborhoods that are altering now that Boston’s “Large Dig” mission is full. Visual Dialogue, led by principal/design director Fritz Klaetke, developed the branding, a 170-foot lengthy entrance mural, and 22 miles of “wayfinding” stripes to guide guests into and thru the guts of the park.

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Klaetke elaborates: “Nationwide Improvement, the developer behind the neighboring Ink Block residential and mixed-use parcel, turned stewards of the mission. They employed avenue artists to deliver the partitions to life and an occasion planner to program the house, however wanted branding and a strategy to seize folks’s consideration. In order that’s the place we got here in. In just some weeks, we created the branding, mural, interwoven stripes, and varied different placemaking components.

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The general idea combines parallel traces reflecting the angle of the on-ramp to the elevated expressway with horizontal traces main into the house. Collectively the merged traces give a way of motion and vitality, reference building indicators with the black and yellow coloration scheme, and recommend the stream of visitors, folks, water (or a freeway striper gone loopy).”

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