Project M Plus has designed the label and packaging for Atlantico rum, distilled and blended within the Dominican Republic. To raise the product and the model, the designers capitalized on their love of the Caribbean, taking their cues from the tradition and life-style — together with “the attractive ceramic tiles discovered all through the islands, the solar at Golden Hour, the salt in your pores and skin to the salt in your rim.



With these tiles in thoughts, our mature and established typeface has a faceted component. We conceived our clear label design from the linear and layered look of a passport, evoking the sense of transport.” The Los Angeles-based agency developed the general branding and new web site, in addition to the label and package deal design.




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