Safari Sundays has rebranded Amagansett Sea Salt, together with model story, messaging, brand design, packaging design, and new product formulation. No unusual salt, Amagansett Sea Salt is hand harvested and sun-dried in small batches, it’s the direct results of one man’s dedication to harnessing nature in a conventional method. Safari Sundays is “a NYC/LA primarily based branding boutique within the enterprise of food and drinks.”


“The fantastic thing about Amagansett Sea Salt just isn’t its conventional course of,” says Chief Technique Officer, Georgia Levison, “however slightly, the model’s deep respect for the ocean and the marvel of transformation, from the uncooked, pounding ocean to actually refined seasoning.” Provides Senior Designer Priscila Grassi, “Spending a day harvesting the salt ourselves gave us distinctive perception into the visceral nature of the method; being on the market within the solar, the wind and the ocean impressed us to create a daring, elemental design that takes you proper to the center of it’.



Inventive Director Adam Walko explains, “The emblem was given a renewed authority and the pack turned centered round a uncooked but refined expression of water reworking into salt – a visible software that might be tailored to inform different elements of the story as wanted.” The model’s core shade palette was intensified to precise the aim and potential in every taste and the tone of voice was simplified to mirror the main target of the consumer CEO and Founder, Steven Judelson, utilizing solely 4 phrases to inform the complete story. Senior Account Supervisor for the design agency was Kate Dell’Aquila.


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