Sappi North America’s publication, Verticals: The Marketing of Higher Education is the 2017 winner of the Positively Print award introduced on the PRINT 17 present now going down in Chicago. Pursuing the group’s mission to coach its stakeholders, Sappi launched the Verticals sequence to look at particular person vertical markets and the distinctive challenges, traditions, and idiosyncrasies every faces when speaking with its target market. This primary installment goals to deliver schools and universities throughout the US a set of greatest practices for attracting new college students via in-depth analysis and case research.
The profitable piece brings business statistics to life, busts myths on advertising to this demographic, and features a five-page pullout stuffed with particular results and cross-channel advertising suggestions. With competitors stronger than ever, the publication creatively demonstrates how print, a sustainable alternative, successfully cuts via digital muddle, serving to schools and universities create an enduring impression to face out with college students and their households. A unsolicited mail marketing campaign launching the piece was despatched to 2,000 universities, which sparked demand for added copies and requests for displays.
That is the eighth 12 months for the Positively Print award, which acknowledges a company that promotes the ability, sustainability, and effectiveness of print. “Sappi North America’s partaking and informational publication portrays the affect of print via a real-world instance and in addition integrates details about its sustainable manufacturing,” stated NPES President Thayer Lengthy. Latest previous Positively Print winners embody: (2016) Rolland Enterprises, Inc. – The Paper Loop journal; (2015) Sappi NA – A Communicator’s Information to the Neuroscience of Contact; (2014) IKEA – Bookbook Marketing campaign; (2013) Sappi Positive Paper North America – PRINT & E-book; (2012) PrintCity – PRINT! Seen! Lean and Inexperienced; and (2011) Domtar – Paper As a result of Marketing campaign.