GroundTruth, which makes a speciality of location expertise, has rebranded together with a brand new title and visible id developed by Siegel+Gale. The shopper’s proprietary Blueprints expertise affords prospects exact focusing on to gauge enterprise well being, form product design and drive gross sales. To indicate the precision and scale of their information, the model positioning leads with how you can create, promote and innovate by constructing your enterprise off one thing actual – location.
Visible id parts, notes Austyn Stevens, artistic director, Siegel+Gale, embody: a emblem that resembles a location marker and aspires to create a class; a vibrant, neon colour palette meant to replicate persona, tone and vitality; built-in real-world imagery that ties into the position of individuals and place; a sanserif typeface that provides a conventional tone to the aesthetic; and an emoticon toolkit brings a easy character set to life in on a regular basis communications.
“There are numerous methods companies can make the most of location information,” stated Nancy Hansell, technique director, Siegel+Gale. “GroundTruth’s new model expresses their distinctive means to achieve folks within the moments that matter. That’s important as a result of location reveals your conduct, your priorities and what’s actually essential in your life. The rebranding effort reinforces how harnessing the facility of location reveals buyer behaviors, enterprise well being and intentions like by no means earlier than.”