Slice Design has created the model id and packaging graphics for Freestone’s launch product vary, which incorporates two mueslis and two porridges. Wholesome consuming would not have to come back on the expense of nice style, which is the rationale “Why compromise?” options on pack as a sub strap to spotlight this very level.
Slice Design created a transparent model id that is rooted within the respect for the craft of the product; which is 100% natural, freed from all nasties together with sugar, salt and wheat, small batch and 100% house grown grains – all the time. The tag-line, “The Dwelling of Homegrown,” was created as a mirrored image of the product being on the coronary heart of one thing actually particular, scrumptious and nicely nurtured.
A pastel-coloured pallet was chosen throughout variants, to face out from rivals on shelf. Batch numbers have been integrated on the entrance of pack design, permitting the totally different mixes to be simply recognized. The batch quantity on pack additionally tells the story of authenticity of the model, and touches on the reality that every one batches are hand-made.
Key areas to spotlight inside the design included the product being 100% licensed natural, sourced inside the UK, small batch and residential grown grains. The Freestone’s emblem takes the format of a handwritten script to tie in with the hand-crafted qualities and traits of the merchandise.