Studio Six was retained in July 2016 to offer branding and strategic advertising and marketing for the City of Winter Park’s transit system “The Elevate.” The city formally launched the rebranded service lower than 4 months later and in time for the opening of ski season. Working with the City and a group design group, Studio Six developed a complete system that features: bus graphics, visible id, maps, signage and advertisements that authentically replicate the Winter Park group.
To get the system in gear, the group was inspired to take the motive force’s seat. When requested, “How can we design a bus that authentically displays the Winter Park group?” The reply supplied was sudden, however on the mark. They responded, “The bus must symbolize an all season, lively and angular group. The colours ought to pop towards the valley’s pure inexperienced and blue backdrop, and the design ought to really feel outdoorsy with out being literal.” The idea that was in the end chosen incorporates the tagline “Winter Park + Past,” this together with the graphics obtain the group’s aim to shift the notion of Winter Park from a ski city to an all season vacation spot.
“With this route, Studio Six designed an idea that created consensus and rallied our group round transit,” defined City of Winter Park Transit Supervisor Michael Koch. “With 18 buses, serving 9 routes, the brightly coloured, fashionable buses and indicators are giving the group a bodily and aesthetic carry. Locals and guests are happy at how simple it’s to determine, find and entry the bus and get the place they should go.”