Commonplace Motor Merchandise has turned once more to TFI Envision to develop an advert marketing campaign for his or her Commonplace® Diesel model. The marketing campaign positions the Commonplace® Diesel model because the ‘go to’ line of diesel auto elements with distinctive merchandise in lots of diesel classes. To outline their place within the class, the Norwalk CT-based company developed the “Greater, Higher, Diesel” marketing campaign. The advertisements are at present operating in all main automotive aftermarket commerce publications, digital and print.
The message is expressed in a collection print and digital advertisements. For instance, “The Highway” visualizes the toughness of the model, in print, by displaying a highway crumbling within the wake of the model and in digital by having the graphics ‘shutter’ as if they have been stamped firmly into the “highway” background. A second advert, dubbed “Shadow”, helps the audience perceive that Commonplace has diesel elements for many diesel autos. Every half featured in an advert casts a shadow of the automobile it must be put in in, a strong visible metaphor.